We often hear that prior to becoming clients of ours, For Sale By Owner or FSBO was contemplated. I want to go into a little more detail on the difficulties you may encounter. Also, I will touch on some troubles that you may place yourself into if you choose that path. By using a professional to sell your house you are choosing to alleviate some of these stresses. Did you know that there are hundreds of different steps while selling your home? You have marketing decisions, negotiations with different people, deadlines and more to worry about. These are all on top of you getting your home ready for the big move day. I am sure during these stressful times of selling your Pompano Beach home, you do not need to add any extra stress. So, let me gig a little further in what some of these steps may entail.
The first step in making sure you sell your Pompano Beach home fast is to accurately price your home. Most FSBO sellers will resort to the online pricing sites like Zillow, Trulia and Realtor.com. This might be a good start to see a general range but what is that perfect price. The algorithm used on these sites do not take into consideration things like seller contributions on sales nearby. Or was the house transferred in a transaction that was not arm’s length. All of these scenarios get greatly affect the sale and ultimate net gained by the seller of that home. All of these homes are then used in the automatic pricing of yours.
I have found that prices on these sites are often off by as much as 20% to 30%. That could be overpriced or underpriced by as much as $90,000 on a $300,000 home. Are you willing to accept that?
Anyone can place a sign out front of their house and cross their fingers that the right buyer passes their home. But if you think back to when you bought your home, did you decide on that home because it was on a quiet block? Or did you choose it because it was on a heavily traveled and noisy block? So, starting off your marketing by hoping someone passes down that “quiet block”, may not be the best step forward.
When you use a Pompano Beach Realtor, your site will get entered into the MLS. That first step, which all Realtors basically do, is put your house in a large database for thousands of Realtors to see. Most Realtor’s Associations will then syndicate that listing to hundreds of other sites. These sites often include Zillow, Homes.com, Trulia, Realtor.com and more. Now don’t get me wrong with a FSBO approach you have the option to submit your home to these sites too. Good luck on navigating that process though, site by site. It will take you years.
In today’s national real estate market, to include the Pompano Beach Real Estate market, home buyers are starting their search online. The National Realtors Association (NAR) has recently posted that these numbers are well above the 50% mark. It is imperative in today’s market that you have your home for sale listen on the internet in some form or fashion.
Taking this a step further, mobile devices have become the next required appendage of humans. A recent New York Times article states that over three quarters of Americans have a smartphone. I think that the other quarter is just under the age of 10 and aren’t allowed to have one. The same article pointed out that Americans used their smart phone on average, 1460 hours in 2018. That’s roughly 4 hours a day and there are other studies where that number is much higher. It is extremely important that you have a digital footprint for your Pompano Beach Home for sale. But, it’s even more important that your digital footprint is accessible via a smartphone. Without one, you will become stressed and lose faith on the hopes of selling your home fast.
Social Media is the next form of marketing that makes it increasingly difficult for homeowners to use the FSBO approach. Without experience in the Social Media Marketing world, you will not get the results you are looking for. A recent study referred to in a Digital Information World article showed that we spend approximately 142 minutes a day on social media. That is a venue you do not want to miss. Now we at Gleason Realty are very well versed and trained in this area. In fact, with master’s degrees in information technology we take this area as our bread and butter. I am not talking about putting a post up and listing your house for sale and hoping your friends share it with their friends. I mean placing strategic ads across Facebook and Instagram to target hundreds of thousands of potential buyers in an extremely short period of time.
Another attraction that you might miss out on when you sell your home using the FSBO approach in Pompano Beach, is the ability and chance to have your own mini-site for your home! Here at Gleason Realty we offer you the opportunity for us to create your own mini website. This site will have your street address as the domain name and will be featured on our main brokerage site.
Pricing and marketing are just the first two steps to making sure your Pompano Beach House sells fast. They are not the only two steps that you will encounter when selling your home utilizing the FSBO approach. Even these two steps are important, do you have what it takes to get them done accurately and effectively? If I haven’t convinced you yet to use Gleason Realty as your Pompano Beach Real Estate Professionals, stay tuned. Tomorrow I will get into some of the next steps involved in selling your home.